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Manage and schedule your posts easily From your Hootsuite dashboard, it's really easy to schedule your posts. It can be done manually or automatically. In the "Compose a message" area, all you have to do is create your post by adding your message as well as the link, image and location of the content as you would on any social network. Then, all you have to do is determine the publication date. Publication management and programming Once your publications are scheduled, you can then manage, moderate and animate your different profiles directly from Hootsuite.
Measure the performance and ROI of your social networks Hootsuite allows you to generate audience reports from the "Statistics" section. However, the free version is fax list very limited since you can only create 2 reports and you have 0 statistics points. The generation of reports is indeed conditioned by a credit of points. The Pro and Professional versions have 50, while the Team, Business and Enterprise versions have unlimited. The free version nevertheless offers an interesting choice of reports available without points. These are basic statistics about your Twitter and LinkedIn profiles.
The “Facebook Profile Overview” report includes things like Total Likes, New Likes, Page Engagement, Total Weekly Reach, Daily Likes, and Daily Comments on Pages. publications. The free version still allows you to: measure the performance of your publications on social networks; get to know your audience better; monitor your brand; obtain the main KPIs of social networks determine on which social network your message was most effective. The paid versions obviously go further in these statistics by offering data on engagement, clicks, reach, etc.