Let's imagine for a moment the business you represent regularly communicating with your client base whereby: valuable information is provided including news Email Database and special offers that are appropriate and useful there's an occasional snippet of humour for some light relief the messages are sent at the right regularity, acting as gentle reminders for important things your contacts look forward to receiving the messages they can be dealt with at a Email Database convenient time are easy to file away for future use, easy to send onto a friend or colleague when appropriate over the long term.
Your contacts are educated and helped to do business more easily with you your contacts wont forget who you are, and feel that they know you and your business Email Database very well Wouldn't that be brilliant!? Of course, you can achieve similar with printed material, or telephone calls, but these communication modes are much more costly. Today I'm going to assume that we are all in agreement that electronic marketing is: time and cost effective essential for the Email Database way we conduct our business and communicate today is a highly interactive medium, that can be used to virally and exponentially expand the reach of your business (all topics for their own presentation!)
So back to my original question on who thinks "Spam" when they heaar phrases like email marketing and sms marketing [to which most of the room nodded spontaneously]. As part of developing the specification for, and building eNudge, I conducted extensive research Email Database on the Australian Spam Act 2003 and anti-spam legislation from a number of other countries. Whilst the Australian Spam Act has a definition of what Spam is, I believe that the most Email Database important thing for businesses is to ensure that people receiving your messages don't perceive them to be Spam.