Divide your user goals into three categories and ask the right questions Intent to find a specific type of page Are users finding your website using phrases that are actually related to your industry and business? Does the content of the search result encourage people to visit your website? Does the search result direct to the right subpage on the site the one that is supposed to fulfill the goal? Does the site load quickly and look attractive on any device? Do users leave your site quickly? Intent to find specific information Do they spend a lot of time on the site? Do they go to different subpages.
Do they click links in the text? Is navigation between subpages easy and the site works quickly? Intention to purchase a specific product or service Are users buying the products they previously Latest Mailing Database searched for using phrases? Are they doing what you encourage them to do going to another subpage getting in touch filling out a form etc.? Is the purchase or conversion process seamless? Does the user know what stage they are at what to do in the next step and do they get confirmation if the action succeeds or fails.
The answers to these questions can be found mainly in the statistics provided by web analytics applications such as Google Analytics Google Search Console and other tools for measuring website traffic such as HotJar. How to test the website SXO? However I warn you right away that checking these elements yourself can be unreliable because what seems easy to you may not be so for other users. As a website owner you can also turn a blind eye to various shortcomings or even not notice them so its better to ask or commission someone else to conduct tests who will have a fresh perspective. Email marketing is nothing more than mass sending of sales image or socalled emails. newsletter to interested persons.